Big Money, Big Questions: The BlackRock-Vanguard Buzz
- Romi Shamir
- Jul 24, 2024
- 7 min read
In the epicenter of global finance, BlackRock and Vanguard stand as titans, their names echoing through boardrooms and headlines alike. Yet, for most Americans, these financial giants remain enigmatic, their roles shrouded in the complexities of high finance. How did these firms skyrocket to such prominence, and what are they doing with American taxpayers' hard-earned dollars? Let's uncover the secrets behind their meteoric rise and their profound impact on individual wealth and the economic landscape.
The Issue America Faces:
In the realm of personal finance, complexity often obscures simplicity. The World Economic Forum reports a sobering statistic: "In the US, financial literacy hovers around 50%" (Meineke, 2024). This figure alone should give us pause, but the situation becomes even more alarming when we delve deeper.
Annuity.org presents a stark picture of financial understanding among America's youth."75% of American teens lack confidence in their knowledge of personal finance. 25% of Americans say they don't have anyone they can ask for trusted financial guidance. 23% of U.S. adults ages 18 to 29 have credit card debt that's over 90 days overdue." (Turner, 2023). These statistics paint a troubling portrait: the future stewards of our nation's economy are ill-equipped to manage even basic financial principles. Moreover, they struggle to comprehend the role and operations of investment firms that will likely play a significant part in their financial futures.
It is imperative that we break this cycle of financial illiteracy. The stakes are too high to allow another generation to enter adulthood unprepared for the complex financial landscape that awaits them. We must prioritize making America more financially literate.
There is a pressing need for individuals to understand the mechanisms by which investment banks accumulate such immense power and influence, and to comprehend how these institutions utilize their clients' funds. By familiarizing ourselves with various financial terms and fund types, we can begin to unravel the mystery of how these firms generate substantial profits using our money.
The bottom line is that, financial literacy is not a luxury—it's a necessity. By empowering our citizens with financial knowledge, we can foster a more economically resilient and prosperous nation.
What is BlackRock and how did it grow to be so powerful?
You must be wondering: What on earth are global asset management firms and investment firms, and why do I need to care? Let's dive into a rundown and understanding of the roles these companies play.
Global asset management firms and investment firms play crucial roles in the financial world, but their significance may not be immediately apparent to the average person. Let's examine one of the most influential players in this space: BlackRock.
BlackRock, founded in the late 1980s by Larry Fink as a subsidiary of the Blackstone Group, has become one of the world's most prestigious global asset management firms. Initially conceived as a risk management division within Blackstone, BlackRock developed sophisticated technical software called 'Aladdin,' which employed a Monte Carlo algorithm. This algorithm, based on probability and randomness, calculates various scenarios for stocks and bonds, analyzing potential gains or losses under different market conditions.
The advanced technology embodied in 'Aladdin' propelled BlackRock's rapid expansion through corporate acquisitions. These financial buyouts, where a company or controlling interest is acquired, serve strategic purposes such as management takeovers, financial restructuring, or market expansion. Notable acquisitions included the distressed assets of Merrill Lynch and Barclays Global Investors in 2006, significantly expanding BlackRock's market presence.
BlackRock's technological edge, particularly its Monte Carlo algorithm implementation, allowed for comprehensive analysis of stock performance across numerous variables. However, while this innovation laid the groundwork for success, the company's true catalyst for growth has been its dominance in Exchange-Traded Funds (ETFs), which have revolutionized investment banking over the past decade.
ETFs can be conceptualized as a diversified investment portfolio, akin to a carefully crafted pizza with various toppings selected by an expert chef (or in financial terms, a fund manager). The ETF's value fluctuates based on the performance of its constituent stocks, offering investors a convenient "packaged deal" of multiple stocks rather than requiring individual stock purchases.
BlackRock offers a wide array of ETFs, including some tailored for institutional investors that incorporate defense sector stocks. The company's success in this area is exemplified by its IVV fund, which tracks the S&P 500 index. The S&P 500 serves as an economic report card for America, comprising 500 of the nation's strongest and most influential companies. It tracks the financial performance of each of these companies, providing a snapshot of their monetary success. When people speak of the market going up or down, they're often referring to the S&P 500 and the economic picture it paints for the American public.
This revised version maintains the analogy of the S&P 500 as a "report card". It improves grammar and spelling, uses more precise language (e.g., "financial performance" instead of "how well each company is doing"), connects the ideas more smoothly, and clarifies the relationship between market movements and the S&P 500. BlackRock charges a mere 30 cents for every $1000 invested in IVV, an extremely competitive rate that attracts investors seeking exposure to the broader market.
According to CNBC, BlackRock commands an impressive 39.9% of the ETF market share. This dominant position not only generates substantial revenue but also gives BlackRock significant influence over market flows and trends.
This combination of technological innovation, strategic acquisitions, and ETF market dominance explains how BlackRock ascended to its current position of power and influence in the global financial landscape.
What is Vanguard, why is it considered so influential, and what is its significance in the financial realm?
Vanguard was founded by one man, John C. Bogle, in 1974. From a young age, Bogle was a hardworking young man who ended up getting a full ride to Princeton University where he majored in economics. John had a winner mentality and always wanted to come out on top. He decided to finish his years at Princeton with a bang by writing an amazing thesis. That thesis would shape the rest of his life forever and create history. Bogle decided to pick a topic nobody was talking about and was fairly new to the finance world: he decided to write about mutual funds, a concept nobody knew or understood, but Bogle was intrigued and ready to come out with a bang.
A way to think of a mutual fund is like a big community pot of soup. Each member in a community contributes ingredients (money) to the soup. The community leader (fund manager) decides how long we cook the soup and how we go about cooking it. Overall, the soup has many, many ingredients (not just one investment). At the end, everyone gets to eat the soup, but those who contributed more to its creation get a bigger portion of the soup itself. This concept, in terms of Vanguard, is when you give some of your money to the investment firm so the firm goes and invests in different stocks and bonds. However much your portion of that particular stock is, is the amount of ROI (return on investment) you will get.
During this time period, Americans were still trying to recover from the Great Depression, and having a diversified stock portfolio was the least of their concerns. But an unexpected shift occurred when Bogle published his thesis: it gained traction and caught the eyes of a well-known mutual fund, the Wellington Fund. As time progressed, Americans started to get into finance due to the risk factor of investing, and mutual funds started to decrease in popularity. Bogle took this opportunity to try and start an equity fund.
An equity fund can be thought of like a Lego structure. Each Lego piece is a different shape and color (different companies), and the end goal for the Lego is to be the best, long-sustaining creation. By doing so, each kid (investor) puts forward a Lego piece (a stock) to try and build the best creation. This way, there is that risk aspect of a stock falling or market fluctuations, or creating a building that's large and sustainable. Now everyone gets their money. The equity fund became a massive success and was a huge hit in the coming decades, making John C. Bogle the successor of Wellington.
After a risky business merger with iVest ends in a catastrophic end, Bogle was fired from the position of CEO of Wellington Management and moved to president of the Wellington Fund. This change was humiliating for Bogle as this was a huge step down in his eyes. But Bogle, being a fighter, did not give up easily. He started to take control of the sales/business administration part of the company, a role not traditionally associated with a president of the fund, but normally another company being paid to do that. He later changed the name of Wellington Fund to the Vanguard Group.
Bogle's newly named fund focused on being shareholder-focused via a term he used called "mutualization." Bogle even states, "It all lies in mutualization, trying to run mutual funds for shareholders and not for their managers." As time progressed, Vanguard saved investors millions of dollars in fees, making it extremely cost-friendly.
Bogle understood that there was an even bigger success on the horizon but started to question the efficiency of the mutual funds (other mutual fund firms were struggling) and thought it was impossible to outperform the market. Bogle then came up with the idea that would make Vanguard who they are today: he thought of the idea of an Index fund.
The index fund sent Vanguard through the roof and made a colossal amount of money. An index fund copies a market index (like the S&P 500), buys stocks of all companies in that index, doesn't try to beat the market, just match it, has low fees because it's not actively managed, gives you a slice of many companies in one purchase, changes only when the index it follows changes, is easy to understand and invest in, and often performs well over long periods. The Index fund outperformed so many companies and propelled Vanguard forward. It was the first index fund company ever.
As it always does, stock market trends tend to shift all the time, and in the early 2000s to late 1990s, ETFs were hitting the market. Vanguard was one of the first to the game as it created Vanguard Total Stock Market ETF in 2001 and was a massive success. Lazy Portfolio ETF tells us, "As of June 2024, in the previous 30 Years, the Vanguard Total Stock Market (VTI) ETF obtained a 10.66% compound annual return, with a 15.56% standard deviation." An almost 11% return is huge and still proves a massive success to Vanguard.




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